The Carpi district restarts from foreign buyers: a winning bet for the Moda Makers micro-show

ITALIAN ARTICLE BUSINESS MAGAZINE MODA24

Carpi.Italy Three years ago, when it was born from the initiative of 23 companies, it was practically a bet. Today it attracts distributors and wholesalers from 30 countries around the world. Buyers come from Europe, but not only. Also from the United States, Canada, Japan, South Korea and China. Moda Makers, a micro showroom in the heart of the fashion district of Carpi, in the province of Modena, is now a small success story. He wanted to be a stepping stone towards internationalization for small cluster companies, the results quickly exceeded expectations. He managed to make his way abroad, even in Asia, to become a regular event for foreign buyers looking for private label products positioned on a medium-high market segment. And it has succeeded in giving impetus to the exports of a district that alongside big names like Liu Jo, Twin Set, Blufin (Blumarine) ranks hundreds of small businesses, mostly artisans. It counts over 780, for a total of more than 5,400 employees, backbone of a 1.4 billion turnover cluster that seeks to increasingly disengage from the internal market: exports now generate 37% of business volume. A percentage that the small companies of the Carpi fashion system want to increase, expanding the audience of foreign visitors: last year they were more than a thousand. Objective to be reached with the seventh edition of the event that will take place from May 14th to 16th - in an industrial warehouse of 2,700 square meters made available by the Municipality - with growing numbers. There are 64 exhibitors, including many from outside the region. "Everything was born from the need of a group of small and medium-sized companies that wanted to give themselves an international profile," says Roberto Bonasi, president of the Expo Modena Consortium, which organizes the event as part of the Carpi Fashion System project, promoted by the associations of category and by the Municipality, with the contribution of the Cassa di Risparmio di Carpi Foundation. The Emilian district - beyond Carpi there are Cavezzo, Concordia, Novi and San Possidonio - is leaving behind a long phase of contraction that between 2013 and 2017 led to the closure of 14.8% of the companies, mainly those of subcontracting. With the decline in domestic sales (-9.4% in the same period) exports - which are increasing, although still below the national fashion industry average - have become strategic. The main commercial outlets of the cluster are still mainly represented by the countries of the EU area. © Reserved reproduction TOPICS: Consorzio Expo ModenaRoberto BonasiCarpi